Brand Purpose
- Brand Definition & Purpose
Strategic brand vision & purpose
Value proposition
Brand Manifesto
Personality & Expression - Brand Platform
Brand Architecture Communications & content direction
Brand Guidelines
Rich Content Communications
Brand Briefs
Branding Campaigns - Brand Stewardship
Ongoing strategic brand consultation
Targeting/Segmentation
Comms Strategy
Marketing Plan
Campaign Briefs - Signature Brand Behaviours
Brand behaviour programs
Brand Experience
Branded Content - Research & Insights
Trends (Macro & Industry)
Digital Landscaping Analysis / Positioning Opportunities
External research (Customers, Decision-makers, Experts)
From key findings to insights
Internal Research (Sales, Marketing, R&D, IT etc)
Commercial Potential
Online Listening
Personas, target audiences