Excerpt from presentation held at Ogilvy Denmark morning session 2019
Hypertargeting the aviation industry
In February 2019 Ogilvy Denmark hosted an event on Customer Engagement within B2B. One of the cases presented at the event was the award winning case of Inmarsat Aviation, who has developed and executed an exceptionally exciting and efficient Customer Engagement programme. The case was presented by Dominic Walters, Vice President Marketing Communications & Strategy at Inmarsat Aviation and Nik Myers, Planning Partner, Ogilvy London.