Webinar: Excerpt from presentation held at Ogilvy Denmark morning session 2019
Don’t start with tech
In February 2019 Ogilvy Denmark hosted an event with IBM on Customer Engagement in B2B marketing. The opening presentation at the event was “Don’t start with tech” which contained an extensive and exciting elaboration on The Who, Why, What and How of Customer Engagement within B2B. The presentation was done by Jimmy Schougaard, WorldWide Chief Strategy Officer, Customer Engagement & CRM at Ogilvy.