“All about the craft”
Riberhus is all about the craft. Visit the production facilities and we will show you what passion and craft can do. That’s the story we wanted to tell with the catchphrase “Lidt bedre end andre gode oste”. The truth about Riberhus is that the dairymen, who produce the popular cheeses, care deeply about their profession. The dairymen Lars, Milter, Hans, and Poul became the main characters in “Ostemagerne” – a series of humorous commercials about the people behind Denmark’s most popular cheese. The universe was unfolded on TV as well as online platforms, where there was room for more engagement.