For the first time ever, Ogilvy and IBM join forces to create a special session for Scandinavian marketeers like you in B2B industries.

Digital initiatives within pharma and medtech are often driven by high ambition and large investment. Problem is, they rarely live up to their full potential. Digital tools tend to be launched as one-off add-ons not anchored in a wider business strategy. Today
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The Pipe is a podcast from Ogilvy.
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