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Interview with Ritesh Patel, Chief Digital Officer for Health & Wellness, Ogilvy NY.

Digital initiatives within pharma and medtech are often driven by high ambition and large investment. Problem is, they rarely live up to their full potential. Digital tools tend to be launched as one-off add-ons not anchored in a wider business strategy. Today however, more and more companies are recognising the importance of integrating digital into the core of their business. This interview with Ogilvy NY’s Ritesh Patel was recorded june 2018.

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