DSB – Plus
In order to activate DSB Plus-members, we wanted to give them an offer they couldn’t resist. If a good offer comes at the right time as well as being easy to redeem, the value of the offer will be greater.
The campaign delivered impressive conversion rates and showed that mobile is a highly effective marketing channel – especially across frequent travelers. Several thousand members made use of the offers and compared to traditional email-campaigns did SMS generate 5 x higher response-rates.