English   Dansk →

Customer Engagement is a hot topic of our time, and making brands matter to an audience of one – one bye one – is a challenging task. But how do you increase the performance of your marketing activities? What can be learned from B2C? What is the role of AI in Customer Engagement? And are Nordic companies ready at all? These, and many other questions, will fuel the discussions and exciting presentations at our morning session.

And you are invited.

For the first time ever, Ogilvy and IBM join forces to create a special session for Scandinavian marketeers like you in B2B industries.

A seminar where we showcase and share the joint knowledge of Ogilvy and IBM on how to effectively bring together data, creativity, and technology.

The session will showcase the possibilities within Customer Engagement and AI – as well as recommendations on how to position Customer Engagement and AI in Top Management as a valuable strategic shift within the modern marketing of B2B.

We look forward to seeing you at

Ogilvy
Toldbodgade 55B, 4th floor
1253 Copenhagen K

The deadline for registration is the 30th of January 2019. Please note that seats at the event are limited. Entrance is through the reception on the ground floor. Photos will be taken at the event for use on Ogilvy social media channels.

Newsletter

Agenda

8.30 Check-in and coffee
Welcome and introduction — Murat Zubcevic, Senior Director and Practice Leader BtB, Ogilvy Denmark
Don’t start with Tech — Jimmy Schougaard, WorldWide Chief Strategy Officer, Customer Engagement & CRM, Ogilvy
B2B Customer Experience with Watson and AI — Simran Jindal, Associate Partner – IBM iX
Break & Mingle
Inmarsat Aviation: Hypertargeting The Airline Industry
— Dominic Walters, VP Marketing Communications & Strategy, Inmarsat Aviation
— Nik Myers, Planning Partner, Ogilvy London
Panel discussion and wrap up
11.45 Networking and lunch
Murat Zubcevic

Murat Zubcevic
Senior Director and Practice Leader BtB, Ogilvy Denmark

Jimmy Schougaard

Jimmy Schougaard
WorldWide Chief Strategy Officer, Customer Engagement & CRM, Ogilvy

Simran Jindal

Simran Jindal
Associate Partner – IBM iX

dominic""

Dominic Walters
VP Marketing Communications & Strategy, Inmarsat Aviation

Nik Myers

Nik Myers
Planning Partner, Ogilvy London