Customer Engagement is a hot topic of our time, and making brands matter to an audience of one – one bye one – is a challenging task. But how do you increase the performance of your marketing activities? What can be learned from B2C? What is the role of AI in Customer Engagement? And are Nordic companies ready at all? These, and many other questions, will fuel the discussions and exciting presentations at our morning session.
And you are invited.
For the first time ever, Ogilvy and IBM join forces to create a special session for Scandinavian marketeers like you in B2B industries.
A seminar where we showcase and share the joint knowledge of Ogilvy and IBM on how to effectively bring together data, creativity, and technology.
The session will showcase the possibilities within Customer Engagement and AI – as well as recommendations on how to position Customer Engagement and AI in Top Management as a valuable strategic shift within the modern marketing of B2B.