Life is bitter
We created a strong communication platform that revitalized Fernet Branca and made it appealing for a younger one audience. With a simple and aesthetic concept that stood out from the crowd, we made a clear profile for Fernet Branca. The solution worked across channels, and the text-borne universe made it possible to come out with strong contextual messages everywhere the audience went – from bus stops to cinemas.
Our work for Fernet Branca has over the years won several creative prizes, including the Creative Circle Award and the Cannes Lions in 2015.