- Brand Definition & Purpose
Strategic brand vision & purpose
Value proposition
Brand Manifesto
Personality & Expression - Brand Platform
Brand Architecture Communications & content direction
Brand Guidelines
Rich Content Communications
Brand Briefs
Branding Campaigns - Brand Stewardship
Ongoing strategic brand consultation
Targeting/Segmentation
Comms Strategy
Marketing Plan
Campaign Briefs - Signature Brand Behaviours
Brand behaviour programs
Brand Experience
Branded Content - Research & Insights
Trends (Macro & Industry)
Digital Landscaping Analysis / Positioning Opportunities
External research (Customers, Decision-makers, Experts)
From key findings to insights
Internal Research (Sales, Marketing, R&D, IT etc)
Commercial Potential
Online Listening
Personas, target audiences
- Performance Marketing
KPIs & Metrics Definition (Platform, Program, Pulse)
Integrating KPI Framework across journeys with Media Agency
Tracking & Optimization (Platform, Program, Pulse)
On-going Reporting - Digital
Digital Journey Mapping & MOT Identification
Digital Strategy Design & Roadmaps
Campaigns
Digital Prototyping & Delivery (CMCC) - Social
Social Strategy
Social Persona, Editorial Concept & Social Playbook
Channel strategy
Campaigns
Social Prototyping & Delivery (CMCC) - Content
Content Strategy Design & Roadmaps
Content Prototyping & Delivery (CMCC)
Film & Video
Articles & Native
Podcasts
Infographics
Animations, Motion Graphics & 3D
Copy (Social Posts, newsletters, ads etc.)
Testimonials & Business Cases - Dialogue
Dialogue / Loyalty Strategy & creative solutions
Martech selection
Data Management & Implementation (External Partner)
Nurture Flows & Content Delivery - Channel & Touchpoints
Demand & Tech Specs and Vendor Selection
UX, Design, Functionality, Content Production
Programming & Implementation (External Partner)