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Are you our new Technical Writer?

At Ogilvy Health, we are looking for a fun and passionate Technical Writer who loves the craft of writing, attention to detail and the ability to see the bigger picture. Is it you or someone you know?

About the position:

At Ogilvy, Technical Writers transform insights and data into compelling narratives in the healthcare and business-to-business environment. They have an in-depth understanding of communication challenges and opportunities, with experience in digital channels. They shape executable strategies, write engaging content and can expertly navigate the heavily regulated industries.

Roles & responsibilities:

  • Support our Strategy Directors in developing medical, scientific and industry-specific content
  • Help with developing creative and engaging communication concepts
  • Review and translate technical, scientific or medical content for creative team
  • Work with the team on defining creative ways to communicate complex medical/scientific/ technical concepts to a variety of different stakeholders, both internal and external
  • Support with developing solutions that are transforming the healthcare and B2B industries

About us:

Ogilvy is a WPP company ( www.wpp.com ) with 30+ dedicated employees working out of our Copenhagen office – where you would also be working. Ogilvy is a part of a creative network focused on driving superior outcomes in an ever-changing world, providing bespoke solutions for “whole brand building” in an increasingly complex and evolving marketplace. We believe in the power of making brands matter by keeping our audiences’ health and wellness needs at the center of every touchpoint. Our legacy of creativity, our global network and our deep expertise allow us to apply diverse thinking to create solutions to client challenges. Ogilvy delivers insight, creativity, innovation, and engagement solutions for all stakeholders, customers, patients, and consumers across industries — through Consulting, Education, Promotion, Patient/Consumer Engagement and Market Access — while also drawing on the full range of Ogilvy’s talent and capabilities to integrate PR and Influence, Customer Engagement and Commerce, and Digital Transformation.

About you:

If you are looking for a workplace out of Copenhagen with a good atmosphere, a healthy work/life balance and ambitious colleagues, we welcome you onboard and hope you’ll be just as loyal, happy, and quirky as the rest of us.

When working, you find solutions rather than problems and you aren’t afraid to suggest new ways of attacking a task. As a person you are outgoing, happy, you love collaborating and pushing things forward. You aren’t shy but you don’t have sharp elbows either, and you are excited to become a part of an agency on the rise. Liking dogs is a plus, too.

Qualifications & minimum requirements:

  • Bachelor’s degree (English, healthcare, communications, or science a plus but not a necessity)
  • Experience and expertise in writing in the tech, B2B, healthcare and pharma industry is essential
  • Proficiency in setting strategies that fulfill channel objectives
  • Creative mindset with a strong knowledge of the regulatory considerations across diverse industries
  • Excellent client service skills and relationship management
  • Executive presentation skills and experienced in Power Point
  • Able to work out of Copenhagen
  • Native fluency in written and spoken English.

Interested? Yes! Great!

If you want to know more about the job – or maybe even submit your application directly –  get in touch with Thomas Crowther on email: thomas.crowther@ogilvy.dk or phone: +45 31 39 70 56

How a bunch of puppies helped Royal Canin lift sales by 22%

Background

Royal Canin wanted to strengthen their brand within the Nordic dog owner segment. And as they had seen a tremendous increase in cat food sales with our production “The Journey from Kitten to Cat”, a logical move was to see if dog lovers would follow the same pattern.

Task

So, when asked to create the Fido-version, we couldn’t help but to clap our furry paws and start casting wonderful puppies. Because we were meant to create yet another pet-filled web series to generate brand- and qualified awareness first, followed by an effective engagement track second.

Solution

The overall focus of the campaign was on the explosive development of puppies and their corresponding nutritional needs as they grow into young adult dogs.

To convincingly tell this story, we created a docu-soap-based campaign featuring a 5-episode series entitled “The Journey from Puppy to Dog”. Here, we followed the 3 puppies Ella, Dexter, and Rosa from being in the safety of their litter to moving into their new forever home and growing up.

The campaign was made up of the 5 main series episodes, short assets for SoMe and segmented e-mails for members of Royal Canin’s loyalty club. Each episode featured a theme to communicate nutritional and developmental needs while establishing Royal Canin as an expert on pet nutrition. Similarly, the short assets contained tips supporting the themes in the main episodes. Additionally, we supported the campaign with an influencer track to drive engagement and further awareness.

Results

Running over a 3-month period, the campaign outperformed all predefined KPIs.


Unleash Your Power To Perform with Husky IVO

Background

Milestone Systems faced launching their most powerful on-prem server range, the new Husky IVO series, and needed to generate awareness before-hand as well as a visual presentation of the products that would make them stand out and do justice to their powerful performance.

Task

We were asked to create a teaser campaign for the new Husky range – one that would leverage all the facts but at the same time cater to a very specific audience: The tech people who would eventually install and maintain the server.

Solution

What challenges are you solving today? Complex installation, maximum uptime, critical data storage? The concept “Unleash Your Power To Perform” tapped into all of the challenges our audience would meet – and showed them how a Husky IVO server would grant them the power to solve them all. From saving time and achieving more to having peace of mind and being prepared for evolving needs, all at once.

To separate Husky from the competition, we went against the traditional spec-driven inside-out presentation of tech products. So, rather than focusing on raw specifications, we chose to show it from a user perspective to better demonstrate the benefits and day to day outcome of having a Husky on-site.



How Copenhagen Capacity created an endless amount of very special invitations

Background

Copenhagen Capacity is the B2B leg of Wonderful Copenhagen, which means that their job is to attract businesses to our wonderful capital – in this case to host their next event or conference. But after the pandemic, there has been a serious decline in business travel, and a lot of events have moved online.

Because of this, competition has become increasingly fierce – and to top it up, the selection process is long and heavy, and includes a lot of stakeholders. All of this means that the audience is forced to consider at least a handful of host cities.

Task

So how could we make sure that Copenhagen would stand out in their board room meetings where the final decision would be made?

Solution

We created a useful tool for them! A digital service that allowed them to create their own beautiful event videos – filled with information about their event as well as why Copenhagen would be the perfect host city. All wrapped up in a concept called “Your Invitation”.

How did it work?

Through a brief and simple online survey, we allowed future visitors to envision their next big event in Copenhagen — by creating personalized videos based on industry sector, interests, number of delegates, event themes and so on.

Beyond being more customized and inspiring than our competitors’ usual Powerpoint, the campaign and customization tool secured rich leads as well as a vast amount of data for Copenhagen Capacity.

Results

The campaign has just been launched and is performing so well that we have already been asked to create an additional version of the tool.



Novo Nordisk gives back with a take-back initiative

Background

Every year, Novo Nordisk distributes millions of injector pens to people worldwide. The pens are made from high-quality materials – and yet, after use, most of them end up in landfills. That’s why Novo Nordisk had a strong desire to ensure recycling of the pens as part of their Circular for Zero strategy.

Task

Our task was to create a habit-changing communication platform for the take-back initiative: A pilot project aimed at complex mix of stakeholders – from users of injector pens, patient associations and influencers to pharmacies and healthcare professionals.

Solution

We developed a core concept called ‘Too good to waste’. In an unpretentious and delicate way, it explained how materials from the Novo Nordisk injector pens can be reused for new products – urging users to hand in their pens at the pharmacy for recycling.

Recycling was also at the heart of the design. In facts, the universal recycling symbol became the design backbone and was even integrated into the pilot brand name and -logo.

The accompanying visual identity was simple yet bold: We designed a graphic universe that explained the life cycle of an injector pen – adaptable for print and digital formats, including animated explainer videos. The colour palette was sober, connoting sustainability and recycling.

Results

The task was quite daunting, as we had to develop the brand-new visual identity and campaign in collaboration with a big group of stakeholders within a few weeks.

Luckily, the effort paid off: In the pilot cities, a stunning 20% of all injector pens were turned in for recycling – vastly surpassing the KPIs.

Because of the great results, Novo Nordisk is now rolling out the initiative and campaign in the rest of Denmark. Next step… The world!



How we helped Coca-Cola recapture their teen audience

This case presents CokeTV – a YouTube channel resting on the core values of the Coca-Cola brand and with the purpose of re-engaging teens. CokeTV has been a success among teens from the get-go and has outperformed all KPIs. Now, in its 3rd season, the channel is still going strong.

Coca-Cola was facing a difficult challenge as the sales of soft drinks were declining. The market for soft drinks is larger than ever, and although Coca-Cola is a well-known brand, it has long been a challenge to reach their teen audience. New brands continually emerge onto the battlefield, all vying for teen-attention. Also, the energy drink category has resonated well within teen culture with a strong focus on individuality and empowerment. Teens love feeling unique and trying out new things to create their own identity – thus creating new drinking habits. But even though Coca-Cola has a strong psychical presence – wherever teens go – it’s not their preferred brand.
  • Read more
    In the beginning of 2017, Ogilvy helped Coca-Cola do something different in their marketing effort to recapture teens. We created an always-on track with the strategic purpose of generating a higher level of mental brand presence among teens. Thus, we created a YouTube channel named CokeTV. YouTube’s strength lies in the platform’s ability to build strong communities where users subscribe to be a part of the content experience shared on the channel. Furthermore, YouTube as a platform supports the format of an always-on track in the sense that it rewards volume and engagement. Lastly, and maybe most importantly– teens are there!

    With the overall strategy aligned, the task was to find a unified concept – a concept that was able to articulate teen-desires or tensions to make them approachable. But it should also be something that truly resonates with Coca-Cola’s profound values – Happiness, Solidarity, Optimism, and Community. For this to come to life, we needed to make Coca-Cola play the role of an influencer.

    Season 1: Living out our dreams brings true happiness
    In April 2017, the first season of CokeTV was launched. The concept “The Bucket List Challenge” was based on the insight that teens love living out their dreams – bringing forth happiness, enjoyment, and optimism, which are among the core values for the Coca-Cola brand. But teens today have endless opportunities – and that in itself poses a challenge. Teens are often good at describing their dreams, but in many cases, dream stays just as they are. Dreams. With the “The Bucket List Challenge”, Coca-Cola wanted to inspire teens to actually live out their dreams, take action, create their own bucket list and feel the enjoyment when their dreams come true. Three Coke TV hosts asked teens for their bucket list ideas and turned them into actual events that were featured on the channel. The teen audience played along happily on the channel giving both evaluations and suggestions in the comment sections. In this way, we not only demonstrated how to realize these dreams, but we also created endless opportunities for the audience to engage with and be inspired by each other’s ideas, leading fun that goes go on and on….

    Season 2: In the pursuit of your passion, you inspire others to follow theirs
    In March 2018, Coke TV’s second season launched. The concept “This one’s for You” was founded on the insight that today’s teens are striving very hard to always be the best. But the hard work required to be the best can sometimes overshadow the joy of the end result. For Coca-Cola, it’s extremely important to be passionate about an idea, a dream, a career, a sport, etc. So Coca-Cola wanted teens to take a different look at their workload and shift their focus from “it’s hard but I do it anyway” to “it’s truly exciting and I want this”. Coca-Cola also wanted to show teens what an inspiration they are when they follow their dreams, and how it helps others by telling and sharing their stories. This time our three CokeTV hosts set out to find inspiring teens who aim high in their passions – be that karate, the violin, qualifying for the Olympics or dancing a mean robot. And our teens were indeed inspired. They also followed Coca-Cola’s Instagram profile where we posted behind the scenes on-set footage as our Coca-Cola hosts visited these talented and passionate guests. The audience also started recommending friends of theirs whose stories they would like us to feature on the channel.

    Season 3: Dare to make a stand and do something different!
    For CokeTV’s third and current season “Spin the Bottle”, the concept is built on the idea that sometimes we should be better at embracing the unpredictable and not always plan every minute of every day. Instead, we should dare to do something different, just because we feel like it. Because it is often in those moments that we feel free and realize that we won’t be judged the way we think. Many teens are concerned about judgment having been brought up in a social media world, where they are constantly exposed to each other’s lives. This causes them to often feel stressed and nervous about their own appearance, choices, and behavior. Coca-Cola wanted to show teens that true quality of life is not about control but can come from anywhere at any time – and often when you least expect it – regardless of what other people post on social. What it really comes down to is presence – living in the moment. We thus introduced the concept “Spin the Bottle” to create a little uncertainty in a light and funny way. With our three CokeTV hosts, we set out to identify certain situations, happenings, and timings that could catch our hosts off guard. e.g. guilty pleasures, strange habits, fears, prejudice, etc. They spin the bottle and it decides the topic for the day. So far, our teen audience loves the latest concept for turning an otherwise self-conscious situation or topic on its head and making it fun and safe for them to step out of their comfort zone.

    The results
    So far the results of CokeTV has been striking. We have managed to create an engaging always on track with a 65% view-through rate on weekly 8-minute episodes. With targeted content for teens, we have gained 30,800 subscribers, equivalent to 11% of the total teen population in Denmark. Each episode has an average of 12,214 unique viewers with 3:36 minutes viewed per episode, i.e. 1,898,603 minutes spent with the brand. CokeTV performs as an authentic brand community where teens actively follow and take part in conversations surrounding topics and tensions that matter to them. Thus, CokeTV has effectively contributed to position the Coca-Cola brand and make it relevant for Danish teens. By prioritizing quality content CokeTV has ensured an impressive engagement of 49,160 interactions (base on interactions with the episodes). The channel has qualified for YouTube’s Leaderboard (most watched commercial ads) three times. And teens nominated CokeTV for the biggest teen-award show in the Nordics, “Guldtuben”.

Milestone – make the world see

Milestone systems needed a brand film for their website. The film should tell the complex story of Milestone’s offering in an inspiring way, everyone can understand.

Everything looks better in a freshly washed car – Shell

In September 2019, Shell launched subscription packages for their carwash. They needed to generate awareness of this new product and generate leads for CRM follow-up. The communication should support their new brand positioning ‘Driven by quality’ and strengthen the positioning of Shell’s carwash as a premium product in a generic market.
  • Read more

    The Shell carwash subscriptions come in several complex forms with various prices, timings and wash offerings – and we were dealing with a simultaneous launch of a service app from which the subscriptions can be handled. Moreover, we were faced with the challenge that even Shell’s most loyal customers didn’t find the idea of a carwash subscription relevant – just as they were not preferent of Shell’s carwash because of the carwash product’s generic stance in the market.

    So, our task was to take the generic out of carwash and show the long-term value of buying a subscription. We carried out multiple surveys to get a better feel for Shell’s customers regarding this particular product. These revealed a surprising focus on the emotional aspect of a clean car – contradicting Shell’s traditionally tactical communication.

    It became clear that we needed to unite Shell’s carwash offering with the emotional factors driving car owners to wash their cars – all the while giving Shell a unique position in the market away from its competitors. This led us to work with ‘the feeling of a clean car’, and a campaign concept that did not focus on price or services, as our competitors do, but – to paraphrase legendary creative Dave Trott – to “take the conversation upstream”.

    We worked out a very thorough message hierarchy anchored in the tagline ‘Everything looks better in a freshly washed car’ (“Alt ser bedre ud i en nyvasket bil”). The resulting videos were devoid of voice-overs and titles, showing two sets of visuals (themed ‘City’ and ‘Country-road’) reflected in a shiny and spotless car.



For life – Multi-tabs

Most of us think that multi-vitamins are just multi-vitamins. But life goes through many stages and it varies greatly what type of vitamins you need. Thus, it is of the essence to drop by the pharmacy to get the right guidance and the right multi-vitamins to take home.

To tell the story, we created ‘For Life’ – a platform enabling Multi-tabs to address all stages of life – from infancy to old age, from pregnancy to fatherhood. The concept is flexible and makes way for emotional storytelling resonating with our target groups while empowering Multi-tabs as a brand that stands by us all …. for life. The film consists of scenes that each addresses a life stage and were used for targeted Social Media assets addressing audiences in different life stages.

Multi-tabs was once a market leading premium brand in the multi-vitamin category. Over the years, this position has become eroded in a market where no brands really stand out and where consumers have become indifferent. As a quality product based on many years of scientific research, Multi-tabs is sold solely at the pharmacy and is heavily challenged by other brands, including those conveniently sold in supermarkets. Thus, Pfizer needed to revitalize and reposition the Multi-tabs brand and reload it with the energy, character, and emotion to once again incite the consumer to drop by a pharmacy and actively choose Multi-tabs.

How we helped Coca-Cola recapture their teen audience

This case presents CokeTV – a YouTube channel resting on the core values of the Coca-Cola brand and with the purpose of re-engaging teens. CokeTV has been a success among teens from the get-go and has outperformed all KPIs. Now, in its 3rd season, the channel is still going strong.

Coca-Cola was facing a difficult challenge as the sales of soft drinks were declining. The market for soft drinks is larger than ever, and although Coca-Cola is a well-known brand, it has long been a challenge to reach their teen audience. New brands continually emerge onto the battlefield, all vying for teen-attention. Also, the energy drink category has resonated well within teen culture with a strong focus on individuality and empowerment. Teens love feeling unique and trying out new things to create their own identity – thus creating new drinking habits. But even though Coca-Cola has a strong psychical presence – wherever teens go – it’s not their preferred brand.
  • Read more
    In the beginning of 2017, Ogilvy helped Coca-Cola do something different in their marketing effort to recapture teens. We created an always-on track with the strategic purpose of generating a higher level of mental brand presence among teens. Thus, we created a YouTube channel named CokeTV. YouTube’s strength lies in the platform’s ability to build strong communities where users subscribe to be a part of the content experience shared on the channel. Furthermore, YouTube as a platform supports the format of an always-on track in the sense that it rewards volume and engagement. Lastly, and maybe most importantly– teens are there!

    With the overall strategy aligned, the task was to find a unified concept – a concept that was able to articulate teen-desires or tensions to make them approachable. But it should also be something that truly resonates with Coca-Cola’s profound values – Happiness, Solidarity, Optimism, and Community. For this to come to life, we needed to make Coca-Cola play the role of an influencer.

    Season 1: Living out our dreams brings true happiness
    In April 2017, the first season of CokeTV was launched. The concept “The Bucket List Challenge” was based on the insight that teens love living out their dreams – bringing forth happiness, enjoyment, and optimism, which are among the core values for the Coca-Cola brand. But teens today have endless opportunities – and that in itself poses a challenge. Teens are often good at describing their dreams, but in many cases, dream stays just as they are. Dreams. With the “The Bucket List Challenge”, Coca-Cola wanted to inspire teens to actually live out their dreams, take action, create their own bucket list and feel the enjoyment when their dreams come true. Three Coke TV hosts asked teens for their bucket list ideas and turned them into actual events that were featured on the channel. The teen audience played along happily on the channel giving both evaluations and suggestions in the comment sections. In this way, we not only demonstrated how to realize these dreams, but we also created endless opportunities for the audience to engage with and be inspired by each other’s ideas, leading fun that goes go on and on….

    Season 2: In the pursuit of your passion, you inspire others to follow theirs
    In March 2018, Coke TV’s second season launched. The concept “This one’s for You” was founded on the insight that today’s teens are striving very hard to always be the best. But the hard work required to be the best can sometimes overshadow the joy of the end result. For Coca-Cola, it’s extremely important to be passionate about an idea, a dream, a career, a sport, etc. So Coca-Cola wanted teens to take a different look at their workload and shift their focus from “it’s hard but I do it anyway” to “it’s truly exciting and I want this”. Coca-Cola also wanted to show teens what an inspiration they are when they follow their dreams, and how it helps others by telling and sharing their stories. This time our three CokeTV hosts set out to find inspiring teens who aim high in their passions – be that karate, the violin, qualifying for the Olympics or dancing a mean robot. And our teens were indeed inspired. They also followed Coca-Cola’s Instagram profile where we posted behind the scenes on-set footage as our Coca-Cola hosts visited these talented and passionate guests. The audience also started recommending friends of theirs whose stories they would like us to feature on the channel.

    Season 3: Dare to make a stand and do something different!
    For CokeTV’s third and current season “Spin the Bottle”, the concept is built on the idea that sometimes we should be better at embracing the unpredictable and not always plan every minute of every day. Instead, we should dare to do something different, just because we feel like it. Because it is often in those moments that we feel free and realize that we won’t be judged the way we think. Many teens are concerned about judgment having been brought up in a social media world, where they are constantly exposed to each other’s lives. This causes them to often feel stressed and nervous about their own appearance, choices, and behavior. Coca-Cola wanted to show teens that true quality of life is not about control but can come from anywhere at any time – and often when you least expect it – regardless of what other people post on social. What it really comes down to is presence – living in the moment. We thus introduced the concept “Spin the Bottle” to create a little uncertainty in a light and funny way. With our three CokeTV hosts, we set out to identify certain situations, happenings, and timings that could catch our hosts off guard. e.g. guilty pleasures, strange habits, fears, prejudice, etc. They spin the bottle and it decides the topic for the day. So far, our teen audience loves the latest concept for turning an otherwise self-conscious situation or topic on its head and making it fun and safe for them to step out of their comfort zone.

    The results
    So far the results of CokeTV has been striking. We have managed to create an engaging always on track with a 65% view-through rate on weekly 8-minute episodes. With targeted content for teens, we have gained 30,800 subscribers, equivalent to 11% of the total teen population in Denmark. Each episode has an average of 12,214 unique viewers with 3:36 minutes viewed per episode, i.e. 1,898,603 minutes spent with the brand. CokeTV performs as an authentic brand community where teens actively follow and take part in conversations surrounding topics and tensions that matter to them. Thus, CokeTV has effectively contributed to position the Coca-Cola brand and make it relevant for Danish teens. By prioritizing quality content CokeTV has ensured an impressive engagement of 49,160 interactions (base on interactions with the episodes). The channel has qualified for YouTube’s Leaderboard (most watched commercial ads) three times. And teens nominated CokeTV for the biggest teen-award show in the Nordics, “Guldtuben”.