We helped Novo Nordisk Pharmatech, a subsidiary of Novo Nordisk that creates pharmaceutical ingredients, with a comprehensive new brand platform, strategic foundation, and associated creative assets. It told the story of 75 years of improving scientific outcomes through a design language that emphasised the positive direction Pharmatech’s contributions take treatments in.
Task
Novo Nordisk Pharmatech have been creating pharmaceutical ingredients since 1949, and are especially known for their expertise within Quats and Recombinant Insulin. They work both with their parent company, Novo Nordisk, and others within the pharma industry to help create life-changing treatments. After 75 years of success, they needed to recalibrate their brand to ensure future success and solidify their position in a growing market. That meant finding a creative expression that fit with their core offerings, while giving them room to grow into new fields. Without forgetting to keep internal stakeholders engaged with the company culture, of course.
Solution
We began by working with the Pharmatech team to define their strategic foundation and brand platform, giving them the tools to talk about themselves externally and internally for years to come. It was united around the central proposition of “Enabling Better”, a brand platform that spoke to the power of Novo Nordisk Pharmatech’s products to improve the results of a whole range of scientific processes and treatment options. Because of their world-class solutions and expert scientific knowledge, they’ve always been more than just suppliers – for their clients, they’re enablers.
A new core story and tone of voice brought this idea to the forefront, along with a new visual identity, colour palette and a distinct design element – the enabler arrow – that was used across all touchpoints to encapsulate the forward progress enabled by Novo Nordisk Pharmatech’s work. Together, it combined the familiar solidity and trustworthiness of Novo Nordisk’s existing corporate branding with character that shows Pharmatech in its own distinctive light.
Everything was assembled in an operational brand book and came to life through a brand film, merchandise, internal launch, presentation templates and a rework of their site.
Results
The strategic foundation and brand platform have been successfully and thoroughly implemented within the organisation, giving them direction as the business continues to evolve into new markets.
Our brand identity has now also become an operational brand book, brand film, merchandise, internal launch event, presentation templates and website redesign – all to rave reviews from both internal and external stakeholders.
