Task
Novo Nordisk Pharmatech have been creating pharmaceutical ingredients since 1949, and are especially known for their expertise within Quats and Recombinant Insulin. They work both with their parent company, Novo Nordisk, and others within the pharma industry to help create life-changing treatments.   After 75 years of success, they needed to recalibrate their brand to ensure future success and solidify their position in a growing market. That meant finding a creative expression that fit with their core offerings at the same time as it gave them room to grow into new fields – while keeping internal stakeholders engaged with the company culture, too.

Solution
We developed a complete suite of communication materials, all built upon “Enabling Better”, a brand platform that spoke to the power of Novo Nordisk Pharmatech’s products to improve the results of a whole range of scientific processes and treatment options. Because of their world-class solutions and expert scientific knowledge, they’ve always been more than just suppliers – for their clients, they’re enablers, and they enable them to accomplish better things.   A new core story and tone of voice brought this idea to the forefront, along with a new visual identity, colour palette and a distinct design element – the enabler arrow – that was used across all touchpoints to encapsulate the forward progress enabled by Novo Nordisk Pharmatech’s work.   The different variations of the 5^th element encapsulate the strong scientific culture of trial and error that is needed to get to “better”. Everything was assembled in an operational brand book and came to life through a brand film, merchandise, internal launch, presentation templates and a rework of their site.  

Results
The new brand identity and communications platform have now been rolled out in an operational brand book, brand film, merchandise, internal launch event, presentation templates and website redesign – all to rave reviews from both internal and external stakeholders.