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  • Brand Definition & Purpose

    Strategic brand vision & purpose
    Value proposition
    Brand Manifesto
    Personality & Expression

  • Brand Platform

    Brand Architecture
    Communications & content direction
    Brand Guidelines
    Rich Content Communications
    Brand Briefs
    Branding Campaigns

  • Brand Stewardship

    Ongoing strategic brand consultation
    Targeting/Segmentation
    Comms Strategy
    Marketing Plan
    Campaign Briefs

  • Signature Brand Behaviours

    Brand behaviour programs
    Brand Experience
    Branded Content

  • Research & Insights

    Trends (Macro & Industry)
    Digital Landscaping Analysis / Positioning Opportunities
    External research (Customers, Decision-makers, Experts)
    From key findings to insights
    Internal Research (Sales, Marketing, R&D, IT etc)
    Commercial Potential
    Online Listening
    Personas, target audiences