Chatbots in HealthcareOgilvy

Join Ogilvy’s morning session on chatbots in healthcare and learn how leading healthcare brands use chatbots to create more valuable patient and HCP experiences. We’ll also take a look at how to design them with humans in mind.

Chatbots are rapidly evolving and offer healthcare companies countless ways to create interactive, valuable experiences with their customers. With the changing healthcare system, chatbots have become an even more efficient and dynamic way to interact with patients and HCPs on their terms. But with this come increasing demands for human-centric interactions.

It can be challenging enough to identify exactly how a chatbot can support both your customers’ needs and your business’ goals, but the complexity of designing a human-like experience makes the task even more daunting.

We look forward to seeing you at
Toldbodgade 55B
4th floor
1253 Copenhagen K

The deadline for registration is the 24th of September 2018. Please note that places will be reserved on a ‘first come, first served’ basis due to limited availability.

Entrance is through the reception on the ground floor. Photos will be taken at the event for use on Ogilvy social media channels.

Diagnosing & treating your bot needs

The first step is to identify a problem it can solve, or a need it can fulfil, but then what?

Ogilvy invites you to an inspiring morning session on the 27th September 2018 at 8:30 AM about the use of chatbots in healthcare. We will take an in-depth look at how to identify where they bring value to your organization, how to build them with humans in mind, and how they can help you meet your customers’ needs and reach your business goals. We will also present cases demonstrating the full business value of a chatbot.


09.00Welcome and introduction – Murat Zubcevic, Senior Director and Health & Wellness Practice Leader, Ogilvy, Copenhagen
09.15An introduction to chatbots, artificial intelligence, and machine learning in health – Ritesh Patel, Chief Digital Officer, Health & Wellness, Ogilvy New York
10.00The chatbot canvas – Designing for conversations – Cristina Santamarina, The Neon Project
10.30Case: Bots in action – Nathalie Lahitte, THE FARM & CO (previously Lundbeck France)
11.00Panel discussion
11.30Wrap up