Driving your digital agenda – within pharma and medtech!
Digital initiatives within pharma and medtech are often driven by high ambition and large investment – but they rarely live up to their full potential. Digital tools tend to be launched as one-off add-ons not anchored in a wider business strategy. Today however, more and more companies are recognising the importance of integrating digital into the core of their business.
But how do you go from shopping for a tactical ad-hoc tool to building a bridge between your business and the digital opportunities at hand? And how do you get the most out of them?
The key is to start with a well thought-through digital strategy, followed by a realistic implementation plan.
Ogilvy Denmark invites you to a morning session on the 5th of July at 8.30 about digital trends within healthcare and an in-depth look at how to define a solid digital strategy and implementation plan to reach your goals. We will also present selected cases.
Welcome and short intro by Murat Zubcevic, Senior Director & Health Practice Leader, Ogilvy Denmark
Global digital trends within healthcare from both a global and local perspective by Ritesh Patel, Chief Digital Officer Health & Wellness, Ogilvy New York.
From trends to strategy to implementation incl. case by Ritesh Patel, Chief Digital Officer Health & Wellness, Ogilvy New York.
Helene Hammerstad, Digital Team Lead Northern Europe, Eli Lilly
Hans Froschauer, Senior Art Director, Ogilvy Danmark
We look forward to seeing you at
Ogilvy, Toldbodgade 55 B 4th floor, 1253 Copenhagen K.
Entrance through the reception on the ground floor.