Driving your digital agenda – within pharma and medtech!

Digital initiatives within pharma and medtech are often driven by high ambition and large investment – but they rarely live up to their full potential. Digital tools tend to be launched as one-off add-ons not anchored in a wider business strategy. Today however, more and more companies are recognising the importance of integrating digital into the core of their business.

But how do you go from shopping for a tactical ad-hoc tool to building a bridge between your business and the digital opportunities at hand? And how do you get the most out of them?

The key is to start with a well thought-through digital strategy, followed by a realistic implementation plan.

Ogilvy Denmark invites you to a morning session on the 5th of July at 8.30 about digital trends within healthcare and an in-depth look at how to define a solid digital strategy and implementation plan to reach your goals. We will also present selected cases.

  • Program

  • 8.30

    Refreshments

  • 9.00

    Welcome and short intro by Murat Zubcevic, Senior Director & Health Practice Leader, Ogilvy Denmark

  • 9.15

    Global digital trends within healthcare from both a global and local perspective by Ritesh Patel, Chief Digital Officer Health & Wellness, Ogilvy New York.

  • 9.45

    From trends to strategy to implementation incl. case by Ritesh Patel, Chief Digital Officer Health & Wellness, Ogilvy New York.

  • 10.30

    Cases

  • Helene Hammerstad, Digital Team Lead Northern Europe, Eli Lilly

  • Hans Froschauer, Senior Art Director, Ogilvy Danmark

  • 11.00

    Panel discussion

  • 11.30

    Wrap up

Registration



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We look forward to seeing you at
Ogilvy, Toldbodgade 55 B 4th floor, 1253 Copenhagen K.
Entrance through the reception on the ground floor.